Plùs Que Ma Vìe SS17

For the next season, Spring-Summer 2017, Plùs Que Ma Vìe radicalizes its stylistic conception, bringing a clear message of renewal for consumers.

 

MATCH POINT, the point that decides the end of a match, a commercial match, in which there are no alternatives but victory and the affirmation of a clear and mature identity. MATCH POINT, as Woody Allen’s movie, on which Plùs Que Ma Vìe focused to affirm the collection’s moral values: love, sensuality, social climbing and sex as expedient and catastrophic mean that can change everyone’s life.

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The ambition is part of Plùs Que Ma Vìe, which want to reach the success through sacrifice. MATCH POINT is also a symbolic net that marks the victory or the defeat. Plùs Que Ma Vìe wants to affirm this moral message through the silhouettes, strong but sensual, like an artwork. Research has been carried out at the Tate Modern in London, which has favored the development of strong, abstract, modern and highly expressive graphics. The chromatic analysis unfolds between the blacks of linens and techno waterproof fabrics and the beige of desert, that represent the loneliness of men. The combination of 100% Made In Italy cottons and waterproof treatments creates values on both fabrics and outfits.

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The chromatics and textile research tries to match the world of Lines 100% Viscose with the world of Denim, stronger and more defined. Plùs Que Ma Vìe brought his artistic research to the extreme, not only radicalizing the aim of giving a guideline to collection’s colors but mainly searching non conventional fabrics. Technical camouflage fabrics in cotton that “change” colors represent the maximum point of.

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Plùs Que Ma Vìe’s mission, bring experimentation in formal classic. The collection combines the world of classic suits, redefined and reinterpreted in future terms, with the world of luxury streetwear. Plùs Que Ma Vìe, with MATCH POINT, reaches his maturity, entering definitely in the fashion system as disruptive and innovative brand.

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